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£137.76

Routledge Behavior Space by Routledge - Business Value Model Book

Name: Behavior Space by Routledge - Business Value Model Book
Brand: Routledge
Price: 137.76 GBP
Availability: InStock

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Description

In the modern economy, corporations are moving beyond the traditional design of products and services. Behavior Space by Alexander Manu introduces a new framework for understanding how companies create value in a digital age. Rather than focusing solely on technology, this book argues that successful innovation involves the creation of new behavior spaces. Using Facebook as a primary example, the text explains that platforms are not just products, but entire environments where new behaviors emerge. The product itself acts as a catalyst that allows these spaces to form. By understanding the size of a behavior space footprint, businesses can better estimate the potential value and monetization possibilities of their innovations. This book provides a fresh perspective for professionals in design and product development. It offers a way to rethink how value is generated and how new markets are built through the lens of play, pleasure, and discovery. If you want to understand how modern business models are transforming the landscape of innovation, Behavior Space provides the necessary conceptual foundation.

Key Features

Learn a new model for business value that moves beyond traditional product and service design.

Understand how innovation works by creating new behavior spaces instead of just single products.

Explore how products act as catalysts to enable the emergence of entire new behavioral environments.

Gain insights into how the size of a behavior space footprint relates to monetization potential.

See how Alexander Manu applies these concepts to transform modern design and product development processes.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1409446840
Category: Books > Subjects > Business, Finance & Law > E-Commerce
Domain: Amazon UK
Release Date: 05 December 2012
Listed Since: 06 September 2012

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Routledge Behavior Space by Routledge - Business Value Model Book

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