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Price Distribution

Price distribution over 66 days • 1 price levels

Days at Price

Price Analysis

Most common price: £175 (66 days, 100.0%)

Price range: £175 - £175

Price levels: 1 different prices over 66 days

Description

In an increasingly attention-driven digital landscape, gamified approaches to advertising and marketing communication have become powerful tools for engaging consumers beyond traditional techniques. By integrating game elements such as challenges, narratives, and rewards into brand interactions, marketers can create deeper emotional involvement and more memorable experiences. These design strategies can translate play into persuasion, and the technological platforms can enable interactive marketing campaigns. As a result, gamification emerges as a critical mechanism for converting engagement into lasting consumer-brand relationships. Gamified Approaches to Advertising and Marketing Communication explores the relationship between games and the disciplines of advertising and marketing communication within a landscape of changing strategies. It examines the role of games in the digitalization process, bringing together diverse perspectives from both theoretical and practical standpoints within advertising. Covering topics such as advertising, communication, and marketing, this book is an excellent resource for business organizations, marketers, academicians, researchers, policymakers, and graduate students.

Product Specifications

Format: hardcover
ASIN: B0GSS84Y3Z
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 10 March 2026
Listed Since: 17 March 2026

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Gamified Approaches to Advertising and Marketing Communication

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It has never been this cheap. We have no record of a lower price.

Gamified Approaches to Advertising and Marketing Communication

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

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