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Impacts of Digital Payment Systems on Marketing

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Last 55 days · 55 data points (no recent data)

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£193.80 £184.11 £187.99 £191.86 £195.74 £199.61 £203.49 02 August 2026 15 August 2026 29 August 2026 11 September 2026 25 September 2026
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Price distribution over 55 days • 1 price levels

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55 days 0 14 28 41 55 £194 Days at Price

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Most common price: £194 (55 days, 100.0%)

Price range: £194 - £194

Price levels: 1 different prices over 55 days

Description

The adoption of digital payment systems reshapes the landscape of modern marketing. Technologies like mobile wallets, contactless payments, and online payment platforms generate real-time consumer data that transform how firms understand and engage customers. By enabling seamless purchasing experiences and data insights into consumer behavior, digital payment systems blur the boundaries between payment and customer relationship management. As a result, they influence purchasing decisions at the point of sale while redefining marketing strategies, brand interactions, and competitive dynamics in a digital economy. Impacts of Digital Payment Systems on Marketing explores how digital payment systems present opportunities and challenges in marketing. It examines how digital platforms enhance engagement through advertising, providing cashless, virtual, and faster payment methods. Covering topics such as electronic payments, blockchain, and digital marketing, this book is an excellent resource for marketers, engineers, business organizations, academicians, and researchers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 February 2026
Listed Since
18 February 2026

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