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Price Distribution

Price distribution over 58 days • 1 price levels

Days at Price

Price Analysis

Most common price: £72 (58 days, 100.0%)

Price range: £72 - £72

Price levels: 1 different prices over 58 days

Description

Las campañas no se pierden por un error. Se pierden por no entender la conversación. En la era digital, el poder político ya no se define únicamente en urnas, discursos o medios tradicionales. Se construye —y se disputa— en la conversación digital: en redes sociales, datos, hashtags, silencios y decisiones estratégicas que casi nadie ve. Gobernar la conversación no es un manual de redes sociales. Es una guía estratégica para comprender cómo se organiza hoy el poder narrativo y cómo se toman decisiones políticas en entornos digitales complejos. A lo largo de este libro descubrirás cómo: Leer la conversación digital más allá del ruido y las métricas de vanidad Identificar cuándo una narrativa es coyuntural y cuándo se vuelve estructural Detectar el punto de no retorno narrativo antes de que sea irreversible Construir narrativas dominantes capaces de absorber ataques sin responderlos Decidir cuándo hablar, cuándo callar y cuándo redirigir la conversación Organizar un war room narrativo real, con roles y procesos claros Evitar errores fatales en el tramo final de una campaña Convertir una campaña —ganada o perdida— en capital político sostenible Este libro está escrito para quienes toman decisiones: • estrategas y consultores políticos • equipos de comunicación y análisis de datos • líderes políticos y tomadores de decisión • profesionales que entienden que comunicar ya no es suficiente Aquí no encontrarás fórmulas virales ni promesas rápidas. Encontrarás criterio, método y poder de decisión. Porque la conversación no se controla. Se comprende. Y quien la comprende, decide mejor.

Product Specifications

Format: paperback
ASIN: B0GKSQ9M7G
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 30 January 2026
Listed Since: 31 January 2026

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It has never been this cheap. We have no record of a lower price.

INTELIGENCIA DE #HASHTAGS EN CAMPAÑAS POLÍTICAS: Cómo diseñar, controlar y proteger la conversación electoral en la era digital #SEOhashtag

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