Gin Trends 2025: Consumer Taste Preference in Gin: Reports for Distillers and Spirits Creators

In an industry grappling with rising costs and shifting consumer interests, understanding what gin drinkers actually want is more important than ever. Gin Trends 2025 is an indispensable resource for distillers, product developers, and spirits marketers seeking to navigate today’s complex botanical spirits landscape with confidence and clarity. This edition draws on years of self-reported data points gathered from gin consumers worldwide between 2017 and 2024. Using a flavor-first approach, the report identifies key trends in consumer preferences—what they’re looking for, when they’re looking for it, and how those preferences vary by region, age, and gender. From juniper’s surprising resurgence to seasonal shifts in flavor popularity, this data-backed guide helps professionals identify emerging opportunities and refine their product strategies accordingly. This is the first edition to include a botanical dictionary— looking at the botanical bills for over 1,000 gins, Gin Trends 2025 compiles a list of which botanicals most often appear alongside each other in gins, to help inspire distillers and product creators in the development of their next gin. Inside you’ll find: • A detailed breakdown of six core gin flavor categories, plus emerging insights on “fruited” profiles • Year-over-year and seasonal shifts in taste preference • Regional and country-specific insights across six continents (sorry, no data on Antarctica yet) • Insights from other gin professionals living and working in markets like the UK, Italy and Canada • Differences in flavor preference by gender and generational cohort • Guidance for using consumer data to inform product design, marketing timing, and pricing strategy • Botanical pairing suggestions to help translate flavor goals into actionable formulations Whether you’re designing a new gin, rethinking a legacy product, or planning your next seasonal release, this report offers accessible, affordable, and actionable intelligence to help ensure your product resonates with today’s drinkers.