Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing

Multi-Criteria Decision Making Models and Techniques: Neutrosophic Approaches

Recent Theories and Applications for Multi-Criteria Decision-Making

Global Perspectives on the Strategic Role of Marketing Information Systems

Contemporary Trends in Innovative Marketing Strategies

Social Media and Online Consumer Decision Making in the Fashion Industry

Digital Transformation Initiatives for Agile Marketing

Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity

Enhancing Automated Decision-Making Through AI

Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Navigating Simulations in Marketing for Strategic Success

Managing Customer-Centric Strategies in the Digital Landscape

Smart and Sustainable Interactive Marketing (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-services)

Using Influencer Marketing as a Digital Business Strategy

Cutting-Edge Techniques for Effective Data Mining and ML Book

Leveraging AI-Powered Marketing in the Experience-Driven Economy

Multi-Criteria Decision Making Methods and Sustainable Applications in the Digital Age

Enhancing Customer Engagement Through Location-Based Marketing

IGI Global

Diverse Perspectives and State-of-the-Art Approaches to the Utilization of Data-Driven Clinical Decision Support Systems

Data-Driven Decision Making for Long-Term Business Success (Premier Reference Source: Advances in Business Information Systems and Analytics)

Management and Marketing for Improved Retail Competitiveness and Performance

Intersections of Niche Tourism and Marketing

Neurosensory and Neuromarketing Impacts on Consumer Behavior

Confronting Security and Privacy Challenges in Digital Marketing