£94.62

It has never been this cheap. We have no record of a lower price.

£95 today · cheaper than every other day in the last 3 months

FACE A L’ENFER MEDIATIQUE EN RD CONGO: STRATEGIES DE COMMUNICATION INSTITUTIONNELLE

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Price History & Forecast

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Last 57 days · 57 data points (no recent data)

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£94.62 £89.89 £91.78 £93.67 £95.57 £97.46 £99.35 02 August 2026 16 August 2026 30 August 2026 13 September 2026 27 September 2026
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Price Distribution

Price distribution over 57 days • 1 price levels

Days at Price
57 days 0 14 29 43 57 £95 Days at Price

Price Analysis

Most common price: £95 (57 days, 100.0%)

Price range: £95 - £95

Price levels: 1 different prices over 57 days

Description

Réussir ses actions de communication peut se transformer en véritable défi de l’enfer, lorsque l’environnement médiatique est dépouillé d’un minimum de garanties d’ordre financier et éthique. Le présent ouvrage en offre une illustration pour les communicants publics et privés en République Démocratique du Congo, souvent désemparés face à la puissance écrasante, réelle ou supposée des médias. Il examine comment affronter la montagne dressée sur le chemin de la communication institutionnelle face notamment à des rendus subjectifs des médias, à la tornade d’informations-médias abusives, décalées plus d’une fois de la réalité. Une longue expérience de terrain ainsi que les ressources des sciences de l’information et de la communication sont alliées dans une sublime alchimie pour proposer des stratégies innovantes et osées de communication institutionnelle, au-delà des sentiers et outils traditionnels qui n’ont pas totalement perdu leur charme, et non plus leur efficacité. Ici, l’éthique de la communication revendique les mêmes droits, la même reconnaissance que l’éthique de l’information, au nom de la coresponsabilité indispensable dans le vivre ensemble. Un régal et un ouvrage de référence. Franck Elias MUKANYA-LUSANGA, l'auteur de cette publication, est Professeur d’universités en sciences et techniques de l’information, Coordonnateur Général du Bureau de Communication au Service du Commerce (BCSCOM), Expert de commerce international, ancien Directeur Marketing et Communication de l’Office Congolais de Contrôle en République Démocratique du Congo.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 June 2024
Listed Since
02 June 2024

Barcode

No barcode data available

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