DEVELOPING AND MANAGING A NEW BUSINESS IN AFRICA WITH SPECIAL REFERENCE TO NIGERIA

DEVELOPING AND MANAGING A NEW BUSINESS IN AFRICA WITH SPECIAL REFERENCE TO NIGERIA is a well-researched, educative and informative book prepared for those individuals that are seeking ways of gaining insight on how to set up a new business in Africa. The African world has its peculiarity that is quite distinct from the western world. Every year in Africa millions of new businesses are being set up. Less than five percent of these businesses live up to the fifth year of their existence. The high mortality rate of these businesses are due to so many factors most of which are challenges emanating from the African business environment which in most cases very hostile and unfriendly to many entrepreneurs and owners of these businesses. This book has been written with the aim of proffering solutions to these problems inhibiting the surviving and existence these new businesses. DEVELOPING AND MANAGING A NEW BUSINESS IN AFRICA WITH SPECIAL REFERENCE TO NIGERIA is an easy to read and understand book. This is an eight-chapter book that dealt on such important topical issues like: introduction to New Business Venture; Understanding the Nigerian business environment; Identifying new venture opportunities; Reasons why new business fail; Critical Success Factors in New Business; How to write a business plan; Sources of finance for a new business; and the entrepreneurship process.