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Marketing and Strategic Management: A compilation of topics

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Description

The book provides a compilation of small research projects undertaken in the fields of Marketing and Strategic Management, covering a myriad of topic of interest for the incumbents across industries. Considering the combination of theoretical and empirical contributions, this book constitutes itself, additionally, a support source for under and postgraduate students in the domain of social sciences, providing some inspiration upon topics surrounding the knowledge fields of Marketing and Strategy, but also, upon other dissertation writing intricacies related to philosophical assumptions, approaches to theory building/development, and including more specific components of a research design as the research questions, hypothesis or propositions, and methods for the collection and analysis of data.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
09 September 2023
Listed Since
11 September 2023

Barcode

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