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The Customer Experience Factbook: How to build the best possible Customer Experience and increase Customer Satisfaction, Retention, Loyalty and Advocacy (Business Factbooks)

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Description

How to build the best possible Customer Experience and increase Customer Satisfaction, Retention, Loyalty and Advocacy. While most marketers could list maybe a dozen key points for improving their brand's Customer Experience, the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike. At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies. In this 180+ page report, you'll find all the information and support you need to build a Profitable, Effective CX Improvement Program that spans every part of your business model. This is no average 'state of play' report; This is the only 'Fact Book' that helps you implement and manage meaningful and profitable change, and help you grow your bottom line despite a slowing economy. For the price of a restaurant meal, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy: All the know-how, strategies and ideas you need to get CX right, first time, every time.

Product Specifications

Format: paperback
ASIN: B0882M9VBQ
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Customer Services
Domain: Amazon UK
Release Date: 04 May 2020
Listed Since: 05 May 2020

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The Customer Experience Factbook: How to build the best possible Customer Experience and increase Customer Satisfaction, Retention, Loyalty and Advocacy (Business Factbooks)

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