Branding the Brand: From Products to Personalities-- The New Science of Brand Management

Brand Management: A Strategic Approach

Marketing in the Age of AI: The Intelligent Influence Machine

The Handbook of Brand Management Scales

Routledge

Personality Psychology: A New Perspective

Springer

Marketing and Channel Management for Low Brand Equity Firms: Principles for Financial Success (Management for Professionals)

Springer

Managing Public Relations in Sport: Theory and Practice

Routledge

Magnetic Marketing: Innovative Strategies to Captivate Customers and Foster Lasting Relationships

Sustainable and Inclusive Practices for Building Authentic Brands

Redefining Management: Smart Power Perspectives

Springer

Navigating the Corporate Landscape: Mastering Affairs for Strategic Advantage

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Organizational Dignity and Evidence-Based Management: New Perspectives

Springer

Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society (Mastering Fashion Management)

Routledge

Employer Branding, Ethics, and Talent Management for Human-Centered Organizations

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues (Routledge Studies in Marketing)

Routledge

Strategic Brand Management In and Through Sport

Routledge

Psychology for the Practical Person

Not Just A Diploma: Your Playbook For Post-Grad Power Moves

Mind-Body Wellness: A Science-Based Approach

Springer

What Every Training Manager Should Know About Virtual Presentation Training: Insider Secrets to Get Your Money's Worth From Training

Nation Branding: Concepts, Issues, Practice

Routledge

Managing People in the Hybrid Workplace

Routledge

Managing Human Resources: The New Normal

Springer

Public Affairs Management: A Guide to Professional Practice

Routledge