£140.00

Scientific Publishing Modern Health Care Marketing

Name: Modern Health Care Marketing
Brand: Scientific Publishing
Price: 140.0 GBP
Availability: InStock

Brands & Corporate Identity

Price History & Forecast

Last 80 days • 80 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 80 days • 1 price levels

Days at Price

Price Analysis

Most common price: £140 (80 days, 100.0%)

Price range: £140 - £140

Price levels: 1 different prices over 80 days

Description

Product Description This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry. About the Author Gamini Gunawardane received his MBA and PhD from the Graduate School of Business (Now Booth) at University of Chicago. He has since then taught at University of Chicago, University of Sri Lanka, University of Zambia (as the Dean of the Business School) and California State Universities at Fullerton (CSUF) and Los Angeles (CSULA). He teaches regularly in the MS in Health Care Management program at CSULA and has extensive executive experience in health care management at medical group (IPA) and health plan levels. He was an Associate Vice President at Care1st Health Plan (a Blue Shield Affiliate) from 2000 2017 and was also a member of the Public Policy and Legal Affairs Committees of the California Association of Health Plans.

Product Specifications

Brand: Scientific Publishing
Format: hardcover
ASIN: 9813279516
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 13 May 2020
Listed Since: 12 December 2018

Barcode

No barcode data available

Scientific Publishing Modern Health Care Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing in Healthcare-Related Industries

Health Service Marketing Management in Africa

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (Advances in Marketing, Customer Relationship Management, and E-Services)

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Handbook of Healthcare Management (Research Handbooks in Business and Management series)

Handbook of Healthcare Management (Research Handbooks in Business and Management series)

Managed Service Restructuring in Health Care: A Strategic Approach in a Competitive Environment (Haworth Marketing Resources)

Handbook of Research on Optimizing Healthcare Management Techniques

Theories to Inform Superior Health Informatics Research and Practice (Healthcare Delivery in the Information Age)

Challenges and Opportunities in Health Care Management

Marketing Health Care Into the Twenty-First Century: The Changing Dynamic (Haworth Marketing Resources)

Manual of Digital Health: Informatics, Analytics, Therapeutics, Telehealth, and Regulations

Contemporary Consumer Health Informatics (Healthcare Delivery in the Information Age)

Innovative Healthcare Systems for the 21st Century (Understanding Complex Systems)

A Healthcare Solution: A Patient-Centered, Resource Management Perspective

New Techniques for Brand Management in the Healthcare Sector (Advances in Marketing, Customer Relationship Management, and E-services)

Innovations in Health Sciences

Healthcare Strategies and Planning for Social Inclusion and Development: Volume 1: Health for All - Challenges and Opportunities in Healthcare Management

Using Data Management Techniques to Modernize Healthcare

Machine Learning for Healthcare: Handling and Managing Data

Machine Learning for Healthcare Applications

Handbook on Medical Tourism and Patient Mobility

Essentials of Health Care Marketing

Encyclopedia of Health Care Management