Springer Flexible Strategies in VUCA Markets (Flexible Systems Management)

This book discusses the concepts of volatility, uncertainty, complexity, and ambiguity (VUCA) that are the core of various paradigms used in strategic management to understand competitive advantage as well as flexibility in organizational boundaries. It serves as a valuable reference resource in the area of VUCA markets.  An increase in the levels and types of uncertainty has important implications potentially for the durability of a company’s advantages, the way firms learn and adapt, approaches for managing innovation and knowledge, and the attractiveness of different strategies and organizational models. In today’s world, strategic flexibility in VUCA is essential for business leaders to sustain market advantage and attain a clear vision amid the chaos. Business leaders who stay focused and are aware of external volatility as the prevalent characteristic are successful, while those who are not flexible in this VUCA world and lock themselves into fixed positions lose out. The book includes empirical and conceptual research papers along with case studies and models discussing strategies for emerging markets in volatile and uncertain environments. It also covers a variety of issues, including innovation, people and processes, financial management, and leadership and strategies in VUCA markets. Apart from research fraternity and academia, the contents of the book will be useful for practitioners as well as industry watchers. From the Back Cover This book discusses the concepts of volatility, uncertainty, complexity, and ambiguity (VUCA) that are the core of various paradigms used in strategic management to understand competitive advantage as well as flexibility in organizational boundaries. It serves as a valuable reference resource in the area of VUCA markets.  An increase in the levels and types of uncertainty has important implications potentially for the durability of a company’s advantages, the way firms learn and adapt, approaches for managing innovation and knowledge, and the attractiveness of different strategies and organizational models. In today’s world, strategic flexibility in VUCA is essential for business leaders to sustain market advantage and attain a clear vision amid the chaos. Business leaders who stay focused and are aware of external volatility as the prevalent characteristic are successful, while those who are not flexible in this VUCA world and lock themselves into fixed positions lose out. The book includes empirical and conceptual research papers along with case studies and models discussing strategies for emerging markets in volatile and uncertain environments. It also covers a variety of issues, including innovation, people and processes, financial management, and leadership and strategies in VUCA markets. Apart from research fraternity and academia, the contents of the book will be useful for practitioners as well as industry watchers. About the Author Sanjay Dhir is an assistant professor in the area of strategic management at the Department of Management Studies (DMS), Indian Institute of Technology Delhi (IIT Delhi), where he is also the faculty coordinator for placements, and the director of GIFT School of Strategic Alliances Management. He is a fellow (PhD) of the Indian Institute of Management (IIM) Lucknow, and worked at Mahindra and Mahindra Ltd (Automotive), R&D Department, Nasik, India, for three years. He has published several research papers in leading international journals, including case studies at Richard Ivey School of Business, Western Ontario, jointly distributed by Ivey and Harvard Business School. His research papers have been presented at and published as proceedings of several prestigious academic conferences, such as those of the Academy of Management (AoM), Academy of International Business (AIB), Strategic Management Society (SMS), Southern Management Association (SMA), International Simulation Conference of India (ISCI