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Gestão do marketing nas grandes empresas comerciais: da teoria da ação dos 4 P's de PHILIP KOTLER ao modelo dos 5 P's para o desempenho

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Description

As causas que mergulharam o sector da energia eléctrica no abismo são muitas e variadas. Remontam a várias décadas, a um misto de negligência e de falta de visão estratégica dos sucessivos governos da República Democrática do Congo (RDC), bem como à excessiva dependência das nossas decisões soberanas da visão dos principais doadores. Quanto às causas internas da empresa, gostaríamos de mencionar, sem sermos exaustivos, três: a má governação da empresa, o investimento insuficiente, o problema da cobrança e a não aplicação de tarifas reais. A gestão da Société Nationale d'Electricité (SNEL S.A) deve ser estratégica, dada a importância da energia eléctrica no processo de desenvolvimento do nosso país. Deve ser gerida de acordo com a disciplina estrita dos princípios de boa governação e com o rigor das decisões técnicas e financeiras necessárias à sua manutenção e desenvolvimento. Somos obrigados a constatar que os engenheiros, num contexto de ameaças à equipa de gestão e de excessiva politização na gestão da empresa.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 January 2025
Listed Since
14 January 2025

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