£80.99

Domestic agricultural production exists, but absorption is scarce: Efficient marketing management of agricultural products to improve consumer access in Bata

Management

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About as cheap as it gets. The only time it was cheaper was 3 months ago.

£81 today · all-time low £79 (Jun 2026) · usually £81

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Most common price: £81 (84 days, 93.3%)

Price range: £79 - £81

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Description

In the markets of the economic capital of Equatorial Guinea, Bata, there is a shortage of national products in the markets, while in the production fields there is a surplus. The latter, when opting for direct sales, are faced with problems of physical space in the markets and a generalized disorder, which hinders their activity and the access of consumers to these products. The lack of a legal instrument hinders the development of the producer-commercial activity. Therefore, the objective of this research is to present a proposal for the efficient management of agricultural product marketing in order to improve access for Bata consumers. The proposed solution is the implementation of a consumption chain based on the degree of consumer satisfaction and, as a strategy, the conception of a structure that determines the role of each group, including the central and municipal government, the coordination of the activity of each one, the establishment of a communication network, physical spaces for direct sales and the provision of a legal instrument that regulates the entire process up to the final consumer.

Product Specifications

Format: paperback
ASIN: 6208295912
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 14 November 2024
Listed Since: 15 November 2024

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Domestic agricultural production exists, but absorption is scarce: Efficient marketing management of agricultural products to improve consumer access in Bata

About as cheap as it gets. The only time it was cheaper was 3 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

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