The production of meaning in advertising discourse on sustainability: A study of persuasive strategies in magazine advertisements

A Study of Political Advertising Texts: Communicative aspect

Die Interaktivität der Kommunikation im Werbefilm: Semiopragmatische Analyse

Environmental Media: Analysis of imethetic-discursive patterns

Studies on political communication: Studies on advertising and public relations in the political arena.

Sustainability, a question of attitude: Persuasive communication through videos on the internet and its relationship with attitudes towards sustainability

Study of Audio Branding strategies as a communicative value: in Ecuadorian beverage brands

Argumentative and persuasive strategies in advertising discourse

Semiotics of passionate discourse: Literary semiotics and the discourse of affect

Mobile Werbung für touristische Reiseziele: Untersuchung der Marketingkommunikation europäischer nationaler Tourismusbüros

Urbanisierung und Nachhaltigkeit: Eine Suche nach Forschung

Environmental Advertising: New Forms of Transnational Persuasion (Routledge Studies in Environmental Communication and Media)

Routledge

Intelligent online advertising

Marketing of sustainable products: an application to housing: Contribution to the understanding of the thoughtful purchase behavior of a home

Die Werbewirkung von Nachhaltigkeitsmarketing und Sustainability-Zertifikaten: Eine empirische Studie

GRIN Verlag

Health promotion and social dynamics: the place of subjects

Ethos, discourse, and professional identity: Brazilian journalists in times of fluid identities

Upcycling: Reframing Behavior for Sustainable Consumption

Die Rolle der beratenden Psychologie: Notwendigkeit der Studie

Promotional techniques and consumer behavior: An analysis of the mobile telephony sector in Cameroon

Green Marketing Practices for Sustainable Polythene Consumption

McDonald's Communication in Times of Crisis: Education as a persuasive tool in advertising texts

Verbal language and imagery: functioning and effects of meaning in literacy and literacy practices

Sprachliche Individualität als semiotisches System: zum Material der schriftlichen Rede

Studien zur politischen Kommunikation: Studien über Werbung und Öffentlichkeitsarbeit im politischen Bereich