£58.00

Système d'information marketing et performance marketing: Une étude appliquée aux entreprises touristiques de la ville de Mansoura du point de vue de leurs employés

Brands & Corporate Identity

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Description

Récemment, les systèmes d'information commerciale et les performances commerciales ont fait l'objet de recherches approfondies dans divers secteurs et industries. Cependant, les entreprises continuent d'appliquer les systèmes d'information marketing, ce qui leur permet d'être compétitives, de relever les défis du marché et d'exploiter les opportunités disponibles. C'est pourquoi de nombreux chercheurs se sont intéressés à l'étude de la relation entre le système d'information marketing et les performances marketing. Ce livre étudie le système d'information marketing avec ses quatre composantes : le système d'enregistrement interne, le système d'intelligence marketing, le système de recherche marketing et le système d'aide à la décision marketing. En employant une technologie avancée, qui est l'intelligence artificielle (IA), nous avons développé un système d'information marketing qui s'adapte au développement technologique et aux exigences du marché d'aujourd'hui. Ce livre étudie le rôle des systèmes d'information marketing dans l'amélioration des performances marketing des entreprises en termes de rentabilité, de croissance des ventes et de parts de marché.

Product Specifications

Format: paperback
ASIN: 6207881044
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 27 July 2024
Listed Since: 28 July 2024

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Système d'information marketing et performance marketing: Une étude appliquée aux entreprises touristiques de la ville de Mansoura du point de vue de leurs employés

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