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Gestion stratégique des relations publiques: Une approche d'élaboration de scénarios pour le secteur public de l'Afghanistan

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Description

Les relations publiques sont une profession essentielle dans la société contemporaine, qui se caractérise par une interaction, des relations et une responsabilité mondiales. L'approche par scénario de la gestion stratégique des relations publiques représente une approche moderne ou postmoderne de la gestion. Le livre commence par une approche de construction de scénario de la gestion stratégique des relations publiques dans le secteur public de l'Afghanistan. Le livre présente un modèle de relations publiques dans la gestion stratégique et examine qui élabore des segments de la construction de scénarios : l'analyse de l'environnement, et le secteur public, les questions, et la construction de scénarios, cultiver et évaluer les relations, tracer l'effet des relations sur la réputation, la planification et l'évaluation des programmes de communication stratégiquement, et comment les médias peuvent être utilisés pour faire avancer le processus de gestion stratégique.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 October 2022
Listed Since
26 October 2022

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