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LAP Lambert Academic Publishing Study of the Effectiveness of Online Marketing on Integrated Marketing

Name: Study of the Effectiveness of Online Marketing on Integrated Marketing
Brand: LAP Lambert Academic Publishing
Price: 51.0 GBP
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Description

The business environment is drastically revolving and changing, so are the tools employed in decision making process. The changing business environment requires that organisation achieves more customer satisfaction, exceeds shareholder’s expectation, integrates and harmonizes all stakeholders’ interest to remain competitive. With the growth of the internet users and applications since the last three decades, organisation has started shifting focus from offline marketing to online in reaching out to more customers. Online marketing is therefore not seen by many scholars as another form of promotional tools like advertising, personal selling, direct marketing among others but seen as a powerful medium of implementing the various marketing tools online to reach more targeted local and global audience.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6200246998
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 19 July 2019
Listed Since: 12 August 2019

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LAP Lambert Academic Publishing Study of the Effectiveness of Online Marketing on Integrated Marketing

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