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ÉDITIONS UNIVERSITAIRES EUROPÉENNES Entreprise internationale: Cultures et stratégies: Stratégies d'internationalisation

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Description

Ce livre est l’occasion de revenir sur l’importance de la culture dans l’élaboration des stratégies d’internationalisation pour les organisations. Le livre propose des études de cas tirées d’événements récents et correspondant à des situations réelles. Ces études de cas contribuent à une meilleure compréhension de la stratégie d’internationalisation et de l’impact de la culture sur les décisions prises par les gestionnaires ou les propriétaires d’entreprise. Le livre est structuré en cinq cas. Ce livre aborde la culture comme « un ensemble de significations, de valeurs et de croyances de nature collective et doté d’une certaine durabilité qui caractérisent un groupe d’individus sur des bases ethniques ou autres nationales, et guident leur comportement » Faure et Rubin, 1993 Ce livre est une ressource essentielle pour les universitaires et les étudiants de gestion internationale et de commerce international. Il a également une valeur significative pour les praticiens et les entrepreneurs qui décident d’internationaliser leurs entreprises à l’étranger.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 March 2020
Listed Since
04 April 2020

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