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£59.99

Routledge International Tourism: Cultures and Behavior

Name: International Tourism: Cultures and Behavior
Brand: Routledge
Price: 59.99 GBP
Availability: InStock

Biographies & Histories

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Description

In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today’s tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it is organized and presented in an integrated and relevant way for the benefit of a worldwide audience.

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Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750678976
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories
Domain: Amazon UK
Release Date: 30 March 2009
Listed Since: 27 September 2005

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Routledge International Tourism: Cultures and Behavior

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