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£57.05

Routledge Consumer Behavior Knowledge for Effective Sports and Event Marketing

Name: Consumer Behavior Knowledge for Effective Sports and Event Marketing
Brand: Routledge
Price: 57.05 GBP
Availability: InStock

Call Centre Management

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Description

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

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Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415873584
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 05 November 2010
Listed Since: 08 March 2010

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Routledge Consumer Behavior Knowledge for Effective Sports and Event Marketing

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