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Scholars' Press e-Marketing: Electronic Marketing

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£61.00 £57.95 £59.17 £60.39 £61.61 £62.83 £64.05 25 July 2026 09 August 2026 25 August 2026 10 September 2026 26 September 2026
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Price distribution over 64 days • 1 price levels

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Description
eMarketing is comprehensive and a ‘must have’ for anyone wanting to gain a more thorough understand of digital marketing. It’s ‘required reading’ for people working in the digital space, and ‘recommended’ for those involved in advertising, PR, social media and other areas that are ‘touched’ by digital. Digital marketing is a rapid changing field and it’s extremely difficult to keep up the pace with the industry. For a comprehensive source of digital marketing information, the eMarketing textbook provides an insightful guide to the digital world with this ever changing and dynamic environment. The book provides a strategical framework to introduce e-marketing. Under each section, there are list of closely related subtopics covered. It is comprehensive in the way that covers many basic concepts/terminologies that students need to know before they start to do digital marketing. This book includes Electronic Commerce Framework with E-business and Marketplace, Online Consumer Behaviour, 7 Ps’ of E-Marketing, Online Advertising; E-MAIL Marketing, Social Media Advertising, Web Analytics and Conversion, Online CRM with CRM Building Block and Technology and CRM.

Product Specifications
Brand
Scholars' Press
Format
paperback
ASIN
6138924169
Category
Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain
Amazon UK
Release Date
12 March 2020
Listed Since
05 April 2020

Barcode

No barcode data available

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