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Businesses begin more than once. . .: The DRO-Way

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Description

A business does not have to be failing to need another beginning. Running a solo or very small business can make it difficult to step back. Customer work, money, records, systems, deadlines and decisions may all compete for the attention of one person. Businesses begin more than once... creates a practical place to look at the whole business, understand what matters and decide what should happen next. Written first for sole traders, owners of very small businesses and people preparing to begin, the book respects what you have already built—or what you are preparing to build. It does not assume that every business should become bigger, employ more people or change everything. At the centre of the book is the DRO-Way: Direction — understand what the business is for, where it is going and what should be protected. Review — look honestly at what is happening, use evidence and understand before deciding. Organisation — turn an approved decision into proportionate, manageable action. The five-Part journey helps you: build an honest picture of the business; identify strengths, weaknesses, opportunities and threats; choose and investigate one clear priority; make and record the owner’s decision; connect that decision to the wider Business Plan; choose the right level of planning; put the decision to work while the business continues; and bring the direction, current work, evidence and decisions into an ongoing management rhythm. The next worthwhile stage may be to make the business stronger, calmer, clearer, more reliable, more profitable, easier to manage or less dependent on one person. Practical examples, questions, visual tools and selected AI can help you here sections support the reader without taking over the steering wheel. The business owner remains responsible for the direction, the judgement and the final decision. The book may also be used as a practical teaching and learning resource by learners, educators and people who support small businesses. Deborah Rosador created this book from decades of practical business and organisational experience, including more than twenty years in an international United Nations career. She developed it through the DRO-Way and in close collaboration with generative AI. Read it from beginning to end, or begin with the Part that best matches the work already in front of you. You do not need to rebuild everything. You need enough Direction to know what matters, enough Review to understand what is happening and enough Organisation to take the next practical step. Not More. Not Less.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
20 August 2026
Listed Since
22 August 2026

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No barcode data available

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