Radioreklama v Rossii: istoriya i sovremennost' - Image 1

£68.00

LAP Lambert Academic Publishing Radioreklama v Rossii: istoriya i sovremennost'

Name: Radioreklama v Rossii: istoriya i sovremennost'
Brand: LAP Lambert Academic Publishing
Price: 68.0 GBP
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Journalism

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Description

Monografiya yavlyaetsya sistemnym issledovaniem otechestvennoy radioreklamy ot eye zarozhdeniya do segodnyashnikh dney. Spetsifika reklamy izuchaetsya v tesnoy svyazi s politicheskoy zhizn'yu obshchestva, okazyvayushchey reshayushchee vozdeystvie kak na funktsionirovanie radiozhurnalistiki v tselom, tak i samoy reklamy kak strukturnogo elementa radioprogramm. Osobyy interes predstavlyaet opisanie perioda novogo rossiyskogo veshchaniya kontsa KhKh-nachala KhKhI vekov, v kotorom dano kompleksnoe izuchenie stanovleniya i razvitiya bestsenzurnogo efira. Spetsifika reklamy na radio rassmatrivaetsya v kontekste osobennostey efira, opredelyaemykh akusticheskoy prirodoy kommunikatsionnogo kanala, psikhologiey slukha i vozmozhnostyami kontakta so slushatelyami. Sovremennaya reklama (eye brending, formy i zhanry) predstavlena analizom obraztsov reklamnoy deyatel'nosti gosudarstvennykh i kommercheskikh radiostantsiy Rossii, a takzhe primerov raboty radio SShA. Samostoyatel'nyy interes predstavlyaet bibliografiya, vpervye sobrannaya v otechestvennom radiovedenii s takoy polnotoy.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3848443678
Category: Books > Subjects > Reference > Writing > Journalism
Domain: Amazon UK
Release Date: 19 April 2012
Listed Since: 02 February 2013

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LAP Lambert Academic Publishing Radioreklama v Rossii: istoriya i sovremennost'

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