Osobennosti interaktiva v radioveshchanii: metody vozdeystviya na sotsiokul'turnuyu sredu - Image 1

£68.00

LAP Lambert Academic Publishing Osobennosti interaktiva v radioveshchanii: metody vozdeystviya na sotsiokul'turnuyu sredu

Name: Osobennosti interaktiva v radioveshchanii: metody vozdeystviya na sotsiokul'turnuyu sredu
Brand: LAP Lambert Academic Publishing
Price: 68.0 GBP
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Description

Interaktivnye formy upravlencheskogo vozdeystviya media na sotsiokul'turnuyu sredu yavlyayutsya odnoy iz osnovnykh sostavlyayushchikh massovoy kommunikatsii protsessa. Massovaya kommunikatsiya v informatsionnom prostranstve segodnya baziruetsya na osnovnom printsipe - printsipe dialoga. Vo vvedenii obosnovyvaetsya aktual'nost' temy, formuliruetsya tsel', osnovnye zadachi issledovaniya, daetsya kratkaya kharakteristika rezul'tatov s pozitsiy ikh nauchnoy novizny i prakticheskoy znachimosti. V pervoy glave rassmatrivayutsya podkhody k ponyatiyam "kommunikatsiya". Opirayas' na razlichnye podkhody k kommunikatsii, sdelana popytka opredelit' mesto interaktivnosti v etoy sisteme. Vo vtoroy glave provedeno issledovanie interaktivnogo vozdeystviya na sotsiokul'turnuyu sredu v radioveshchanii Novosibirska. V tret'ey glave razrabotana metodika rascheta udovletvorennosti sotsiokul'turnoy sredy v interaktivnom dialoge s SMK. V zaklyuchenii sdelany vyvody po dannomu issledovaniyu. Tselevaya auditoriya dannogo issledovaniya - spetsialisty radioveshchaniya, kotorye mogut bolee effektivno zanimat'sya programmirovaniem radiostantsiy s uchetom predlozhennoy tekhnologii upravleniya faktorami, vliyayushchimi na interaktivnoe vozdeystvie na sotsiokul'turnuyu sredu.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 384840978X
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Sociology > Reference
Domain: Amazon UK
Release Date: 02 March 2012
Listed Since: 02 February 2013

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LAP Lambert Academic Publishing Osobennosti interaktiva v radioveshchanii: metody vozdeystviya na sotsiokul'turnuyu sredu

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