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EAE Editorial Academia Espanola Comunicación de las organizaciones en situación de crisis: Ocho casos de empresas

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Description

Introducción por Robert L. Heath, profesor émerito de la Universidad de Houston y una autoridad en el tema reconocida a nivel mundial. Junto con otros autores se compilaron los siguientes casos: I. La ética de las organizaciones durante la comunicación de una crisis. Casos: Accidente del secretario de Gobernación de México y la Aerolínea Iberia de España. II. Bausch & Lomb: La creación de una estrategia de comunicación a públicos externos para contener la crisis. III. Delegación Sur del Distrito Federal del IMSS. La comunicación interna durante la crisis de influenza. IV. Comparativo de comunicación en crisis de las universidades: Casos de Virginia Tech, Estados Unidos y Universidad de Navarra, España. V. Como restaurar la imagen institucional después de la crisis: El caso de US Airways. VI. La crisis de una figura pública. El caso del portero del Club Deportivo Cruz Azul: Jesús Corona. Cada uno de estos casos tiene sus propias soluciones y conclusiones y los realiza en colaboración con otros profesores de universidades extranjeras y profesionales de comunicación de diferentes empresas.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
20 July 2011
Listed Since
27 July 2011

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