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LAP Lambert Academic Publishing Marketing and Public Relations: Partners in Spin or Value Drivers?

Name: Marketing and Public Relations: Partners in Spin or Value Drivers?
Brand: LAP Lambert Academic Publishing
Price: 64.0 GBP
Availability: InStock

Call Centre Management

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Description

In recent times consumers worldwide are feeling the pinch of unethical organizational practices. This book asks whether public relations has become the willing spin doctor of organizations using persuasive techniques to extract maximum profit from customers. It examines the relationship between marketing and public relations and finds that public relations is a discipline in trouble: one that is unsure of its real role in the organization. This could lead to a situation where the two-way communication between consumer and company is damaged, to the detriment of consumers. It suggests that this situation might be avoided if public relations repositions itself in the organization's value chain, and acts as an ethical conscience to the organization, as well as an active partner in the marketing process.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3843368872
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 03 December 2012
Listed Since: 04 December 2012

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LAP Lambert Academic Publishing Marketing and Public Relations: Partners in Spin or Value Drivers?

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Marketing and Public Relations: Partners in Spin or Value Drivers?

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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