MARKETING STRATEGIES FOR DIGITAL REPOSITORIES: PROMOTION AND VISIBILITY OF SCIENTIFIC PRODUCTION THROUGH OPEN ACCESS - Image 1

£66.00

LAP Lambert Academic Publishing MARKETING STRATEGIES FOR DIGITAL REPOSITORIES: PROMOTION AND VISIBILITY OF SCIENTIFIC PRODUCTION THROUGH OPEN ACCESS

Name: MARKETING STRATEGIES FOR DIGITAL REPOSITORIES: PROMOTION AND VISIBILITY OF SCIENTIFIC PRODUCTION THROUGH OPEN ACCESS
Brand: LAP Lambert Academic Publishing
Price: 66.0 GBP
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Call Centre Management

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Description

This book outlines how to undertake a bibliometric study, a topic of vital importance in academic research today regarding visibility. Scientometrics studies scientific productivity and can be applied to all disciplines. Many analyses have been applied in relation to bibliometric studies, but few have shown how to actually carry out the analysis. This book provides a guide on how to develop a bibliometric study, how to develop one quantitative marketing research about attitudes, opinions and behaviours of academic staff and how to apply marketing strategies for promotion of open access principles through digital repositories. This book is a practical and easy to read guide on how to carry out a bibliometric study for the implemention of the open access principle, the analyses are illustrated with practical examples about their application and it is directed at people from many disciplines, who are not necessarily experts in these fields.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3838389123
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 29 July 2010
Listed Since: 04 August 2010

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LAP Lambert Academic Publishing MARKETING STRATEGIES FOR DIGITAL REPOSITORIES: PROMOTION AND VISIBILITY OF SCIENTIFIC PRODUCTION THROUGH OPEN ACCESS

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