Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey

↑ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 69 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £71 (51 days, 73.9%)

Price range: £71 - £79

Price levels: 2 different prices over 69 days

Description

Years ago employer branding was assumed to be a short-lived trend of human resource management but over the recent years it has become anchored in organizational management as a long-term and cross-departmental part of corporate strategy. Today more and more organizations are driven to implement an employer brand in order to compete in the labor market. But why do organizations see building an employer brand as important? What drives employer branding and how can the employer brand be measured? Does existing knowledge about the organization influence the evaluation of the employer brand? These and further questions are discussed on two different perspectives, the organization's and the target group's. Besides the development of a model describing the drivers of employer branding, an alternative scale measuring the external employer brand strength (EXEBS-Scale) is developed, validated and tested to explore the influence of selected constructs on the employer brand evaluation. Besides the scientific contribution to existing employer branding literature this book delivers new insights and specific recommendations for practitioners.

Product Specifications

Brand: Südwestdeutscher Verlag für Hochschulschriften
Format: paperback
ASIN: 3838151089
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 15 May 2015
Listed Since: 09 June 2015

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Südwestdeutscher Verlag für Hochschulschriften How to Manage and Measure Employer Branding: An Empirical Investigation of the Perspectives of Organizations and Target Groups on Employer Branding

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Employer Branding in der mittelständischen Automobilindustrie (KMU). Die Errichtung einer Arbeitgebermarke durch erfolgreiches Personalmanagement

Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective

Employer Branding. Interne und externe Faktoren zur Bildung einer Arbeitgebermarke

Employer Branding: Seine Bedeutung im "War for Talent" für Start-ups, KMU und Großunternehmen

Managing Employment Relations: Theory, Policies and Practice

Employers Awareness on the Employment Relations Promulgation (2007): Challenges for Contemporary and Future Employment Relations

Employment Relations in the 21st Century: Challenges for Theory and Research in a Changing World of Work: 107 (Bulletin of Comparative Labour Relations, 107)

Corporate Influencer. Das Potential von Unternehmensbotschaftern für das Employer Branding

CORPORATE BRANDING: The impact of brand creation on your company's development

Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.: Eine empirische Analyse motivationaler Einflussfaktoren.

Employment Law for a Brave New World: A Common Law Employment Relationship for the 21st Century

Building Brand Without Mass Media: Efficient and effective tools of Brand Building

Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding

Intimate Brand Relationships: From intimate interpersonal relationships to consumer-brand relationships

Die Konzerninterne Arbeitnehmerueberlassung: 3 (Zivilrechtliche Schriften)

Global Perspectives on Bias in Employment Testing

Analyzing Employee Portal Success: Methods, Results, and Implications

JOB SATISFACTION: EMPLOYEE PERSPECTIVE

A better Employee Motivation through the Application of Public Feedback Processes: Enhancing the Effectiveness of Job Appraisals

Employment Relations as Networks: Methods and Theory (Routledge Research in Employment Relations)

The Human-Centric Workplace: Cultivating Culture and Empowerment

Attachment and Mentoring Functions of Career and Psychosocial Support: Relationships with Job Satisfaction, Organizational Commitment, and Intent to Turnover

ORGANIZATIONAL POLITICS AND JOB RELATED OUTCOMES: Organizational politics and job related outcomes: moderating role of psychological contract breech

Branding and Labeling in the Digital and Artificial Intelligence Era (Management Science -- Theory and Applications)

It has never been this cheap. We have no record of a lower price.

Südwestdeutscher Verlag für Hochschulschriften How to Manage and Measure Employer Branding: An Empirical Investigation of the Perspectives of Organizations and Target Groups on Employer Branding

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Employer Branding in der mittelständischen Automobilindustrie (KMU). Die Errichtung einer Arbeitgebermarke durch erfolgreiches Personalmanagement

Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective

Employer Branding. Interne und externe Faktoren zur Bildung einer Arbeitgebermarke

Employer Branding: Seine Bedeutung im "War for Talent" für Start-ups, KMU und Großunternehmen

Managing Employment Relations: Theory, Policies and Practice

Employers Awareness on the Employment Relations Promulgation (2007): Challenges for Contemporary and Future Employment Relations

Employment Relations in the 21st Century: Challenges for Theory and Research in a Changing World of Work: 107 (Bulletin of Comparative Labour Relations, 107)

Corporate Influencer. Das Potential von Unternehmensbotschaftern für das Employer Branding

CORPORATE BRANDING: The impact of brand creation on your company's development

Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.: Eine empirische Analyse motivationaler Einflussfaktoren.

Employment Law for a Brave New World: A Common Law Employment Relationship for the 21st Century

Building Brand Without Mass Media: Efficient and effective tools of Brand Building

Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding

Intimate Brand Relationships: From intimate interpersonal relationships to consumer-brand relationships

Die Konzerninterne Arbeitnehmerueberlassung: 3 (Zivilrechtliche Schriften)

Global Perspectives on Bias in Employment Testing

Analyzing Employee Portal Success: Methods, Results, and Implications

JOB SATISFACTION: EMPLOYEE PERSPECTIVE

A better Employee Motivation through the Application of Public Feedback Processes: Enhancing the Effectiveness of Job Appraisals

Employment Relations as Networks: Methods and Theory (Routledge Research in Employment Relations)

The Human-Centric Workplace: Cultivating Culture and Empowerment

Attachment and Mentoring Functions of Career and Psychosocial Support: Relationships with Job Satisfaction, Organizational Commitment, and Intent to Turnover

ORGANIZATIONAL POLITICS AND JOB RELATED OUTCOMES: Organizational politics and job related outcomes: moderating role of psychological contract breech

Branding and Labeling in the Digital and Artificial Intelligence Era (Management Science -- Theory and Applications)