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£55 today · previous high £55 · all-time low £54

Deutscher Universitätsverlag Interkulturelle Kompetenz im Zugang zu japanischen Märkten

Amazon

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Last 56 days · 56 data points (no recent data)

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£54.72 £54.45 £54.51 £54.57 £54.63 £54.68 £54.75 23 July 2026 05 August 2026 19 August 2026 02 September 2026 16 September 2026
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Price distribution over 56 days • 1 price levels

Days at Price
56 days 0 14 28 42 56 £55 Days at Price

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Most common price: £55 (56 days, 100.0%)

Price range: £55 - £55

Price levels: 1 different prices over 56 days

Description

Japan gehört zu den globalen Schlüsselmärkten, die kein international agierendes Unternehmen ignorieren darf. Hohe Kosten und antizipierte Hindernisse führen jedoch dazu, dass Japan kein Magnet für ausländische Direktinvestitionen ist. Lokal-kulturelles Konsumentenverhalten verschärft die Eintrittsbarrieren, und es entsteht der Eindruck, Japan sei ein Sonderfall im internationalen Marketing. Sierk Aurel Horn zeigt, dass interkulturelle Kompetenz Antworten auf die Herausforderungen des japanischen Marktes bietet und dass sie im Hinblick auf die Globalisierungsspirale generell höchst bedeutsam ist. Er untersucht und belegt diesen Wirkungsanspruch insbesondere für die Bereiche Konsumentenverhalten, Marktforschung, Markenarchitektur und Human-Resource-Management. Experteninterviews geben einen fundierten Einblick in die Marketingrealität.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 September 2005
Listed Since
11 February 2007

Barcode

No barcode data available

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