Cultural Barriers to the Success of Foreign Media Content: Western Media in China, India, and Japan - Image 1

£59.80

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Cultural Barriers to the Success of Foreign Media Content: Western Media in China, India, and Japan

Name: Cultural Barriers to the Success of Foreign Media Content: Western Media in China, India, and Japan
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 59.8 GBP
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Business of Art

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What media content attracts audiences across cultures and what does not? What does the cross-cultural audience demand depend on? The author takes a new approach to understanding cultural barriers to the success of foreign media content by analyzing the entry strategies of Time Warner, Disney, Viacom, News Corporation, and Bertelsmann with regard to China, India, and Japan in terms of their respective localization efforts. In-depth interviews with companies’ representatives give an insight into how they view the need for locally-produced media in these countries. The author develops and employs the Lacuna and Universal Model that provides a new theoretical classification of reasons for the cross-cultural success and failure of media content, as well as the Vertical Barrier Chain that locates cultural barriers in the wider context of legal, political, and economic barriers to successful entry into foreign media markets.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: hardcover
ASIN: 3631594305
Category: Books > Subjects > Arts & Photography > Business of Art
Domain: Amazon UK
Release Date: 26 November 2009
Listed Since: 14 December 2009

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Cultural Barriers to the Success of Foreign Media Content: Western Media in China, India, and Japan

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