£60.64

Deutscher Universitätsverlag Der Mobilfunkmarkt im Umbruch: Eine innovationsökonomische und unternehmensstrategische Analyse

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£61 today · all-time low £58 (Jul 2024) · usually the usual

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Last 637 days • 637 data points (No recent data available)

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£64.99 £57.30 £58.98 £60.66 £62.33 £64.01 £65.69 10 June 2024 16 November 2024 24 April 2025 30 September 2025 08 March 2026

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19 days 23 days 127 days · current 128 days 285 days 55 days 0 71 143 214 285 £58 £59 £60 £62 £63 £65 Days at Price

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Most common price: £63 (285 days, 44.7%)

Price range: £58 - £65

Price levels: 6 different prices over 637 days

Description

Die Autoren liefern eine komprimierte, jedoch umfassende Darstellung und Analyse der deutschen Mobilfunkbranche aus innovationsökonomischer und unternehmensstrategischer Perspektive. From the Back Cover Die Autoren liefern eine komprimierte, jedoch umfassende Darstellung und Analyse der deutschen Mobilfunkbranche aus innovationsökonomischer und unternehmensstrategischer Perspektive. Sie rekonstruieren die sektoralen Innovationssysteme und die Strukturen des Marktes für mobile Kommunikations- und Multimediadienste sowie die strategischen Konzepte der Netzbetreiber und Serviceprovider zum Zeitpunkt der Einführung von UMTS. Es werden Mustervorhersagen zum strategischen Handeln und Erfolgspotenzial der Mobilfunkanbieter, zur Marktentwicklung und zur Konvergenz der Märkte für Mobilfunk, Onlinedienste und Endgeräte begründet. About the Author Prof. Dr. Elmar Gerum ist Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre, Organisation und Personalwirtschaft, an der Universität Marburg. Prof. Dr. Insa Sjurts ist Inhaberin des Lehrstuhls für Allgemeine Betriebswirtschaftslehre, insbesondere Medienmanagement, an der Universität Flensburg. Dr. Nils Stieglitz ist wissenschaftlicher Mitarbeiter an der Universität Marburg.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
30 October 2003
Listed Since
11 February 2007

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