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Deutscher Universitätsverlag Einflussfaktoren des Internationalisierungserfolgs von Mobilfunknetzbetreibern

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Description

Nejc Martin Jakopin analysiert Merkmale der von Mobilfunknetzbetreibern bearbeiteten Stamm- und Auslandsmärkte sowie Unternehmenseigenschaften und Internationalisierungsstrategien als Einflussfaktoren des Erfolgs. Im Mittelpunkt stehen auf den Jahresabschluss bezogene Geschäftsdaten und Kapitalmarkterfolgskennzahlen auf Basis der Ereignisstudienmethode. From the Back Cover Die Mobilfunkbranche ist seit der sukzessiven Liberalisierung der Ländermärkte weltweit von einer hohen Veränderungsdynamik und einer Vielzahl grenzüberschreitender Markteintritte von Netzbetreibern geprägt. Die Bilanz bisheriger Auslandsexpansionen ist nicht uneingeschränkt positiv, sodass bei der strategischen Planung von Internationalisierungsmaßnahmen die Gründe für den unterschiedlichen Erfolg von Auslandsaktivitäten berücksichtigt werden müssen. Nejc Martin Jakopin analysiert Merkmale der von Mobilfunknetzbetreibern bearbeiteten Stamm- und Auslandsmärkte sowie Unternehmenseigenschaften und Internationalisierungsstrategien als Einflussfaktoren des Erfolgs. Im Mittelpunkt stehen auf den Jahresabschluss bezogene Geschäftsdaten und Kapitalmarkterfolgskennzahlen auf Basis der Ereignisstudienmethode. Aus den Zusammenhängen der Variablen ergeben sich Implikationen für das Management internationalisierender Telekommunikationsunternehmen sowie Schlussfolgerungen für die weitere konzeptionelle Forschung. About the Author Dr. Nejc Martin Jakopin promovierte bei Prof. Dr. Torsten J. Gerpott am Lehrstuhl für Unternehmens- und Technologieplanung, Forschungsschwerpunkt Telekommunikationswirtschaft der Universität Duisburg-Essen, Campus Duisburg. Er ist Unternehmensberater bei der Arthur D. Little GmbH, TIME Practice, Düsseldorf.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
08 December 2006
Listed Since
10 February 2011

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