3G Marketing: Communities and Strategic Partnerships - Image 1

£30.16

Wiley 3G Marketing: Communities and Strategic Partnerships

Name: 3G Marketing: Communities and Strategic Partnerships
Brand: Wiley
Price: 30.16 GBP
Availability: InStock

Call Centre Management

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Description

Next generation wireless is not about technology, it is all about marketing…. What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.

Product Specifications

Brand: Wiley
Format: Hardcover
ASIN: 0470851007
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 02 July 2004
Listed Since: 27 December 2006

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Wiley 3G Marketing: Communities and Strategic Partnerships

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