£54.15

Deutscher Universitätsverlag Bilaterale Preisverhandlungen von Software-Agenten: Ein Modell und System zur Analyse des marktplatzspezifischen Verhandlungsspielraumes (Markt- und Unternehmensentwicklung Markets and Organisations)

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Description

Stefan Sackmann analysiert die automatische Erkennung des für einen Marktplatz typischen Verhandlungsverhaltens bei bilateralen Preisverhandlungen und entwickelt ein Messverfahren für dessen Quantifizierung. From the Back Cover Allgegenwärtigkeit, Miniaturisierung und der mobile Einsatz von Informationstechnologie verändern das Erscheinungsbild heutiger Informationssysteme und eröffnen neue Möglichkeiten wirtschaftlicher Transaktionen. Durch Software-Agenten lassen sich einzelne Transaktionsphasen, z.B. die Durchführung von Preisverhandlungen, automatisieren, wobei die Erkennung des relevanten marktlichen Umfeldes eine wesentliche Voraussetzung ist. Stefan Sackmann analysiert die automatische Erkennung des für einen Marktplatz typischen Verhandlungsverhaltens bei bilateralen Preisverhandlungen und entwickelt ein Messverfahren für dessen Quantifizierung. Mit einem Multi-Agenten-System durchgeführte Simulationen zeigen, dass es Software-Agenten möglich ist, sich dem marktplatztypischen Verhandlungsverhalten auf einem unbekannten elektronischen Marktplatz heuristisch anzupassen. Damit wird ein wertvoller Beitrag für den Einsatz von Software-Agenten auf realen elektronischen Märkten und für die durchgängige Automatisierung von Transaktionen geleistet. About the Author Dr. Stefan Sackmann ist wissenschaftlicher Assistent bei Prof. Dr. Günter Müller am Institut für Informatik und Gesellschaft der Universität Freiburg.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 July 2003
Listed Since
06 October 2005

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