£48.13

Springer Dezentralität und Markt in Banken: Innovative Organisationskonzepte auf der Basis moderner Informations- und Kommunikationssysteme (Information Age Economy)

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Description

Die Fähigkeit, kundenindividuelle Problemlösungen zeitnah anbieten zu können, entwickelt sich zu einem herausragenden Erfolgsfaktor im modernen Bankgeschäft. Hierarchisch geprägte Organisationsstrukturen behindern allerdings eine konsequente Ausrichtung der Finanzdienstleistungserstellung an den individuellen Kundenbedürfnissen. Vor diesem Hintergrund widmet sich der Autor der Gestaltung kundenorientierter Angebotsprozesse in Banken. Er entwickelt marktnahe Organisations- und Vertriebskonzepte auf der Grundlage innovativer Informations- und Kommunikationssysteme und zeigt, daß der Bankerfolg durch die Implementierung interner Marktmechanismen erheblich gesteigert werden kann.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
20 May 1998
Listed Since
27 December 2006

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