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Springer A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

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Description

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 January 2019
Listed Since
10 January 2019

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