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LAP Lambert Academic Publishing Barriers to Customer Integration into New Product Development Process: A Case of Fashion Industry in Pakistan

Name: Barriers to Customer Integration into New Product Development Process: A Case of Fashion Industry in Pakistan
Brand: LAP Lambert Academic Publishing
Price: 42.0 GBP
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Description

Today, Multinationals are integrating customers in their product development process in order to make customers more satisfied and to improve the performance of the whole supply chain. Thee case is reverse with the Small and Medium sector of developed and even under-developed countries. Specially in Pakistan, SMEs use to avoid customer integration due to many reasons i.e. lack of resources, lack of awareness, lack of interest, lack of technology etc This Book will provide a comprehensive description of different barriers to customer integration due to which many of the multinationals and SMEs faced shut down.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659351938
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 20 February 2013
Listed Since: 26 February 2013

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LAP Lambert Academic Publishing Barriers to Customer Integration into New Product Development Process: A Case of Fashion Industry in Pakistan

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