Acceptance and Resistance of Innovative Technologies: Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics ... Retailing and International Marketing) - Image 1

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Springer Acceptance and Resistance of Innovative Technologies: Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics ... Retailing and International Marketing)

Name: Acceptance and Resistance of Innovative Technologies: Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics ... Retailing and International Marketing)
Brand: Springer
Price: 73.51 GBP
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Description

The book examines the adoption of different innovative technologies and explores the behavioral intention of both consumers and companies of using these technologies. Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory. The six essays in this publication relate to six innovative technologies and approaches. This entails an examination of technologies that either involve ethical challenges or are designed with the objective of achieving (ecological) sustainability.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3658485930
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 12 June 2025
Listed Since: 13 May 2025

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Springer Acceptance and Resistance of Innovative Technologies: Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics ... Retailing and International Marketing)

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