£70.87

GRIN Verlag Krisenkommunikation 2.0. Dark Site, Twitter oder Facebook: Welche Möglichkeiten der Onlinekommunikation werden von Unternehmen in Krisen genutzt?

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About as cheap as it gets. The only time it was cheaper was 7 months ago.

£71 today · all-time low £69 (Oct 2025) · usually the usual

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Price History & Forecast

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Last 634 days • 634 data points (No recent data available)

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£93.90 £66.04 £72.12 £78.20 £84.27 £90.35 £96.43 10 June 2024 15 November 2024 22 April 2025 27 September 2025 05 March 2026

Price Distribution

Price distribution over 634 days • 3 price levels

Days at Price
Current Price
10 days 241 days · current 383 days 0 96 192 287 383 £69 £71 £94 Days at Price

Price Analysis

Most common price: £94 (383 days, 60.4%)

Price range: £69 - £94

Price levels: 3 different prices over 634 days

Description

Magisterarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Universität Leipzig (Kommunikations- und Medienwissenschaften), Sprache: Deutsch, Abstract: Onlinekrisenkommunikation stellt Unternehmen im Zeitalter permanenten Online-Seins vor vollkommen neue Herausforderungen. Viele Unternehmen wissen vor allem im Krisenfall die mannigfaltigen Optionen des Internet nicht adäquat zu nutzen. Dies belegen zahlreiche Beispiele misslungener Krisenkommunikation. Wie Unternehmen es besser machen können, zeigt die vorliegende Arbeit „Krisenkommunikation 2.0". Sie untersucht und bewertet sowohl aus wissenschaftlicher wie auch aus praktischer Sicht verschiedene Kanäle der Onlinekommunikation hinsichtlich deren Eignung zur externen Kommunikation im Krisenfalle. Die Autorin analysiert und systematisiert dazu im ersten Schritt die Merkmale verschiedener Internetdienste (WWW, Email etc.) sowie der gängigsten Kommunikationsplattformen (Social Communities, Weblogs, Microblogs etc.) und entwirft auf Basis aggregierter wissenschaftlicher Erkenntnisse anschließend ein Bewertungsraster, mit dessen Hilfe diese einzelnen Tools der Onlinekommunikation hinsichtlich ihres Einsatzes in Krisen bewertet werden. Einige Tools der Onlinekommunikation erweisen sich dabei als deutlich besser geeignet als andere. Im empirischen Teil der Arbeit wird das von der Autorin entwickelte Bewertungsraster mit Experten der Online- und Krisenkommunikation diskutiert und finalisiert. In einem weiteren Forschungsschritt werden verschiedenste Unternehmen (u.a. DAX, SDAX, MDAX, KMU) zu deren tatsächlicher Nutzung von Onlinetools im Krisenfalle befragt. Die Synopsis der Arbeit bildet auf Basis der theoretischen und empirischen Erkenntnisse der Studie eine Zusammenstellung an Handlungsempfehlungen an Unternehmen zum Einsatz von Tools der Onlinekommunikation in Krisen ab. Die vorliegende Arbeit leistet im Wesentlichen also Folgendes: Sie be

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
02 March 2012
Listed Since
04 March 2012

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No barcode data available

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