Routledge Strategic Conspiracy Narratives: A Semiotic Approach (Conspiracy Theories)

Strategic Conspiracy Narratives proposes an innovative semiotic perspective for analysing how contemporary conspiracy theories are used for shaping interpretation paths and identities of a targeted audience. Conspiracy theories play a significant role in the viral spread of misinformation that has an impact on the formation of public opinion about certain topics. They allow the connecting of different events that have taken place in various times and places and involve several actors that seem incompatible to bystanders. This book focuses on strategic-function conspiracy narratives in the context of (social) media and information conflict. It explicates the strategic devices in how conspiracy theories can be used to evoke a hermeneutics of suspicion – a permanent scepticism and questioning of so-called mainstream media channels and dominant public authorities, delegitimisation of political opponents, and the ongoing search for hidden clues and coverups. The success of strategic dissemination of conspiracy narratives depends on the cultural context, specifics of the targeted audience and the semiotic construction of the message. This book proposes an innovative semiotic perspective for analysing contemporary strategic communication. The authors develop a theoretical framework that is based on semiotics of culture, the notions of strategic narrative and transmedia storytelling. This book is targeted to specialists and graduate students working on social theory, semiotics, journalism, strategic communication, social media and contemporary social problems in general. Review "Madisson and Ventsel cover a timely and urgent topic from a neglected perspective. They relevantly add to the existing literature and spur futher debate. Deeply grounded in semiotic theory (the "School of Tartu"), their book makes an effort to keep distance and balance in relation to a thorny subject. Semiotics provides a more equilibrate understanding about the nature of conspiracy theories, concentrating more on the discursive aspect than on the political one. Conspiracy theories will be, unfortunately, more and more present in the public debate, as well as in cyberwarfare; Madisson and Ventsel praiseworthily pave the way to the academic study of this urgency." ― Professor Massimo Leone, University of Turin, Italy "Mari-Liis Madisson and Andreas Ventsel have produced an excellent and timely book. This will be required reading for anyone wanting to understand conspiracy narratives and to develop innovative ways to analyse how they circulate online. Drawing on semiotics and strategic narrative theory, Madisson and Ventsel present a compelling analytical framework which they apply to their empirical analysis of strategic conspiracy narratives involving investor and philanthropist George Soros. Highly recommended." ― Professor Alister Miskimmon, Queen’s University Belfast, UK "Madisson and Ventsel cover a timely and urgent topic from a neglected perspective. They relevantly add to the existing literature and spur further debate. Deeply grounded in semiotic theory (the "School of Tartu"), their book makes an effort to keep distance and balance in relation to a thorny subject. Semiotics provides a more equilibrate understanding about the nature of conspiracy theories, concentrating more on the discursive aspect than on the political one. Conspiracy theories will be, unfortunately, more and more present in the public debate, as well as in cyberwarfare; Madisson and Ventsel praiseworthily pave the way to the academic study of this urgency." Professor Massimo Leone, University of Turin, Italy "Mari-Liis Madisson and Andreas Ventsel have produced an excellent and timely book. This will be required reading for anyone wanting to understand conspiracy narratives and to develop innovative ways to analyse how they circulate online. Drawing on semiotics and strategic narrative theory, Madisson and Ventsel present a compelling analyti