£113.76

Springer Optimal Bundling: Marketing Strategies for Improving Economic Performance

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Description

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
09 December 2010
Listed Since
18 July 2010

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