£113.76

Springer Optimal Bundling: Marketing Strategies for Improving Economic Performance

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£114 today · previous high £114 · all-time low £113

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Last 91 days • 91 data points

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£113.76 £112.98 £113.15 £113.32 £113.49 £113.66 £113.83 24 February 2026 18 March 2026 10 April 2026 02 May 2026 25 May 2026

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Price distribution over 91 days • 2 price levels

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66 days 25 days · current 0 17 33 50 66 £113 £114 Days at Price

Price Analysis

Most common price: £113 (66 days, 72.5%)

Price range: £113 - £114

Price levels: 2 different prices over 91 days

Description
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Product Specifications
Brand
Springer
Format
paperback
ASIN
3642084591
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain
Amazon UK
Release Date
09 December 2010
Listed Since
18 July 2010

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