Buying behavior of two wheeler motorcycles in Andhra Pradesh, India - Image 1

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VDM Verlag Buying behavior of two wheeler motorcycles in Andhra Pradesh, India

Name: Buying behavior of two wheeler motorcycles in Andhra Pradesh, India
Brand: VDM Verlag
Price: 71.0 GBP
Availability: InStock

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Most common price: £71 (60 days, 100.0%)

Price range: £71 - £71

Price levels: 1 different prices over 60 days

Description

The book “Consumer buying behavior of two wheelers” has been written for the award of degree of Doctor of Philosophy in marketing specialization. The book covers both theoretical explanations and quantitative analysis of the selected objectives and testing of the relevant hypotheses. The contents include: Introduction and methodology, Consumer buying behavior, Growth and development of two wheeler industry, Motivational and socio economic factors impact, Determinants of selection of model and brand, Analysis of post purchase behavior, Summary of findings and suggestions. This book is very much useful for academicians, scholars, marketers, producers and consumers of motor cycles. The book helps to know what factors influencing the purchase decision of two wheeler users. It also helps to know information sources used by the consumers, mode of finance, and purpose of buying, extent of usage of motor cycle when compared with other modes of transportation, current most preferred brand, brand willing to purchase and brand shifting pattern etc; are dealt in this book.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639717740
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 09 January 2015
Listed Since: 03 February 2015

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VDM Verlag Buying behavior of two wheeler motorcycles in Andhra Pradesh, India

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It has never been this cheap. We have no record of a lower price.

VDM Verlag Buying behavior of two wheeler motorcycles in Andhra Pradesh, India

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

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