£89.00

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VDM Verlag Fundraising : un accord entre deux mondes: Modélisation de la construction d’un accord entre organisations mécènes et organisations d’intérêt général

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£89.00 £84.55 £86.33 £88.11 £89.89 £91.67 £93.45 31 July 2026 09 August 2026 19 August 2026 29 August 2026 08 September 2026
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Description

De plus en plus d'entreprises financent les Organisations d'Intérêt Général, tant privées (associations, fondations et autres OSBL) que publiques (collectivités, universités, hôpitaux, etc.). Quels sont les leviers mobilisables pour solliciter et obtenir le soutien de ces entreprises ? Cet ouvrage explore les liens entre les entreprises et les OIG qui élaborent un accord mécène, de sponsoring, ou un partenariat ' gagnant-gagnant '. À partir d'une approche conventionnelle de la justification, les accords mécène jugés ' justes et légitimes ' sont distingués des accusations de ' washing '. Le modèle proposé permet d'optimiser l'élaboration de l'accord, en augmentant la valeur ajoutée et le capital immatériel de chacune des parties. Cet ouvrage s'adresse 1/ aux chercheurs spécialistes du financement des OIG, et de l'engagement des entreprises qui les soutiennent ; 2/ aux chercheurs intéressés par le cadre théorique de la théorie des ' Économies de la grandeur ' (Boltanski et Thévenot, 1991) ; 3/ aux pros du fundraising, du mécénat et de la RSE, cherchant à mieux comprendre, et à améliorer, leurs pratiques professionnelles.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 September 2017
Listed Since
23 October 2017

Barcode

No barcode data available

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