Fundraising : un accord entre deux mondes: Modélisation de la construction d’un accord entre organisations mécènes et organisations d’intérêt général - Image 1

£89.00

VDM Verlag Fundraising : un accord entre deux mondes: Modélisation de la construction d’un accord entre organisations mécènes et organisations d’intérêt général

Name: Fundraising : un accord entre deux mondes: Modelisation de la construction d'un accord entre organisations mecenes et organisations d'interet general
Brand: VDM Verlag
Price: 89.0 GBP
Availability: InStock

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Price distribution over 91 days • 1 price levels

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Most common price: £89 (91 days, 100.0%)

Price range: £89 - £89

Price levels: 1 different prices over 91 days

Description

De plus en plus d'entreprises financent les Organisations d'Intérêt Général, tant privées (associations, fondations et autres OSBL) que publiques (collectivités, universités, hôpitaux, etc.). Quels sont les leviers mobilisables pour solliciter et obtenir le soutien de ces entreprises ? Cet ouvrage explore les liens entre les entreprises et les OIG qui élaborent un accord mécène, de sponsoring, ou un partenariat ' gagnant-gagnant '. À partir d'une approche conventionnelle de la justification, les accords mécène jugés ' justes et légitimes ' sont distingués des accusations de ' washing '. Le modèle proposé permet d'optimiser l'élaboration de l'accord, en augmentant la valeur ajoutée et le capital immatériel de chacune des parties. Cet ouvrage s'adresse 1/ aux chercheurs spécialistes du financement des OIG, et de l'engagement des entreprises qui les soutiennent ; 2/ aux chercheurs intéressés par le cadre théorique de la théorie des ' Économies de la grandeur ' (Boltanski et Thévenot, 1991) ; 3/ aux pros du fundraising, du mécénat et de la RSE, cherchant à mieux comprendre, et à améliorer, leurs pratiques professionnelles.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639543025
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 29 September 2017
Listed Since: 23 October 2017

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VDM Verlag Fundraising : un accord entre deux mondes: Modélisation de la construction d’un accord entre organisations mécènes et organisations d’intérêt général

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