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Routledge Entrepreneurial Finance, Crowdfunding, and Language: From Social to Financial Support (Routledge Studies in Entrepreneurship and Small Business)

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£151.25 £127.88 £132.98 £138.08 £143.18 £148.28 £153.38 25 July 2026 06 August 2026 18 August 2026 30 August 2026 11 September 2026
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Price range: £130 - £151

Price levels: 2 different prices over 49 days

Description

Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitate entrepreneurs’ social support and legitimation as well as access to external resources. This book systematically integrates language into the entrepreneurial finance literature and develops a new and more comprehensive framework that relates crowdfunding to language strategies. Therefore, readers will comprehend how language choices, frames and narratives influence companies’ ability to secure social and financial support, and therefore sustain the development of their venture. Overall, this book provides insights into how entrepreneurs can use language as a strategic tool for accessing resources and support from external stakeholders, thereby considering, alongside traditional economic approaches, institutional processes of meaning-making.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 August 2023
Listed Since
07 February 2023

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