£128.97

Routledge - E-Commerce and Financial Services in Asia Book

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Description

Explore the rapidly changing landscape of Asian markets with this specialized text from Routledge. This book provides a detailed look at the expansion and globalization of major industry leaders including Alibaba, Coupang, and SoftBank. It examines how these companies have shaped the digital economy and financial services sectors across the continent. Designed for students and professionals interested in international business, this publication offers a deep dive into the mechanics of e-commerce growth. By studying the strategies of these massive entities, readers gain a better understanding of how digital platforms and financial technology operate on a global scale. This is an essential resource for anyone looking to understand the economic shifts driving modern commerce in Asia.

Key Features

In-depth analysis of major Asian companies such as Alibaba, Coupang, and SoftBank.

Expert insights into the globalization of e-commerce and financial services.

Detailed study of market expansion strategies within the Asian economic landscape.

Published by Routledge to ensure academic and professional quality.

Covers the intersection of digital commerce and international financial systems.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 October 2024
Listed Since
02 May 2024

Barcode

No barcode data available

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