Scent Marketing:: The Effectiveness of Complex vs. Simple Scents - Image 1

£41.00

VDM Verlag Scent Marketing:: The Effectiveness of Complex vs. Simple Scents

Name: Scent Marketing:: The Effectiveness of Complex vs. Simple Scents
Brand: VDM Verlag
Price: 41.0 GBP
Availability: InStock

Call Centre Management

It has never been this cheap. We have no record of a lower price.

£41 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 39 days · 39 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 39 days • 1 price levels

Days at Price

Price Analysis

Most common price: £41 (39 days, 100.0%)

Price range: £41 - £41

Price levels: 1 different prices over 39 days

Description

The importance of store environment, which enhances the shopping experience of consumers and therefore increases sales, has long been understood by retailers. Past research has shown that music, design and other ambient characteristics of a store can significantly alter consumer behavior. More recent research has also shown that pleasant scents are capable of altering the consumer's perception of the store environment. While previous research has primarily focused on whether or not scents have an effect on the consumer, the goal of this study was to investigate if and how different scents may provoke different consumer reactions in a store environment. Over three hundred people were exposed to scents of different complexity levels. These findings corroborate with previous research in that they confirm that odors are capable of altering behaviour, while furthering our theoretical knowledge about the impact and importance of odor complexity.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639314476
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 03 December 2010
Listed Since: 06 December 2010

Barcode

No barcode data available

VDM Verlag Scent Marketing:: The Effectiveness of Complex vs. Simple Scents

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing olfactif adapté à la marque: Recherches et applications

Urban Smellscapes: Understanding and Designing City Smell Environments

Springer Handbook of Odor

The Psychological Basis of Perfumery

The Psychological Basis of Perfumery

Aroma: The Cultural History of Smell

Designing with Smell: Practices, Techniques and Challenges

Designing with Smell: Practices, Techniques and Challenges

Mediality of Smells / Médialité des odeurs: 47 (Cultural Interactions: Studies in the Relationship between the Arts)

The Smell Culture Reader (Sensory Formations)

Aroma: The Cultural History of Smell

Human Olfactory Displays and Interfaces: Odor Sensing and Presentation (Premier Reference Source)

Discovering Odors (Biology)

Memory for Odors

Handbook of Odors in Plastic Materials

The Biology of Odors: Sources, Olfaction & Response (Biochemistry Research Trends)

The Sense of Smell in the Middle Ages: A Source of Certainty (Studies in Medieval History and Culture)

Chemistry and the Sense of Smell

Philosophy of Olfactory Perception

Perfume at War: Odor as Sword and Shield

Peter de Cupere: Scent in Context: Olfactory Art

Odors and Deodorization in the Environment: Revised English Language Edition

Smell and History: A Reader

The Smells and Senses of Antiquity in the Modern Imagination (IMAGINES – Classical Receptions in the Visual and Performing Arts)