£41.00

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£41 today · cheaper than every other day in the last 3 months

VDM Verlag Produktkataloge im Möbeleinzelhandel: Bedeutung, Chancen, Anforderungen

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Price History & Forecast

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Last 71 days · 71 data points (no recent data)

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£41.00 £38.95 £39.77 £40.59 £41.41 £42.23 £43.05 24 July 2026 10 August 2026 28 August 2026 14 September 2026 02 October 2026
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Price Distribution

Price distribution over 71 days • 1 price levels

Days at Price
71 days 0 18 36 53 71 £41 Days at Price

Price Analysis

Most common price: £41 (71 days, 100.0%)

Price range: £41 - £41

Price levels: 1 different prices over 71 days

Description

Produktkataloge werden zur gezielten Zielgruppenansprache in nahezu allen Wirtschaftsbereichen eingesetzt. Auch der Möbelhandel hat dieses Medium in den letzten Jahren für sich genutzt. Doch welche Regeln müssen bei der Konzeption und Gestaltung eines Produktkataloges eingehalten werden? Und worauf müssen speziell kleine und mittlere Möbeleinzelhändler achten? Dieses Buch analysiert einleitend den österreichischen Möbeleinzelhandel und erörtert die Bedeutung von Direktmarketing im Unternehmensmarketing. Anschließend werden, basierend auf Fachliteratur und einem Expertengespräch, Vorgaben zur Erstellung und Gestaltung eines Kataloges erarbeitet, die mit Beispielen aus verschiedenen Möbelkatalogen belegt werden. Abschließend werden die Ergebnisse der eigens durchgeführten Zielgruppenbefragung präsentiert und konkrete Richtlinien zur Konzeption eines Kataloges im mittelgroßen Möbeleinzelhandel für die Zielgruppe junger Erwachsener in Wien formuliert.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
22 April 2010
Listed Since
22 June 2010

Barcode

No barcode data available

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