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VDM Verlag Malaysian Tourists and Marketing of Northern Territory of Australia: : perceptions and attitudes

Name: Malaysian Tourists and Marketing of Northern Territory of Australia: : perceptions and attitudes
Brand: VDM Verlag
Price: 71.0 GBP
Availability: InStock

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Description

Tourism is a dynamic industry; period from initiation to completion of this study was also dynamic and complex. However, continuity of research on holidaying attitudes of people and perceptions of holidays helps tourism marketers to target and promote tourism destinations to different markets and segments. It is noted that culture, socio-demographic variables such as gender, income, ethnicity, and political stability and affordability play a significant role in holiday decision making. On the other hand, marketing destinations to the right market segment, using appropriate promotional strategies by being culturally sensitive and monitoring visitor flows to determine capacity and needs helps success and sustainability of tourism business. The core of this study examines socio-demographic variables like gender, marital status, ethnicity, education, age and income as determinants of market demand with relation to West Malaysians. The results from the analysis of West Malaysians? general attitudes towards holidaying and expectations from a holiday hold substantial convincing information for tourism destination marketers.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639241495
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 05 March 2010
Listed Since: 11 March 2010

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VDM Verlag Malaysian Tourists and Marketing of Northern Territory of Australia: : perceptions and attitudes

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